Photo: (above) Bill Shernoff is shown with client Elmer Norman in 1980, when Norman’s request for an $84 hearing test was denied by his insurance company, Shernoff’s investigation revealed systematic fraud on the part of the insurer and resulted in $4.5 million in punitive damages; (left) William Shernoff accepts the 2012 Distinguished Alumni Award at the UW Law School Library. Shernoff is joined by his sister, Roberta Lederman (far left), daughter-in-law Jenny Shernoff (second from left), grandson Ivo Shernoff (below) and son Howard Shernoff (far right).