The world is changing faster than we think. Climate mega trends are affecting us all, and sustainability mega trends are becoming more crucial by the day. Sustainability is no longer just a buzzword; it has become a crucial aspect of our daily lives, as a matter of fact, even a matter of survival. From decreasing biodiversity to rising sea levels, these global issues demand our attention now more than ever before. From the food we eat to the clothes we wear, sustainable practices need to be implemented at every level. However, with so much focus on sustainability, how can one keep up with all the trends and changes? In this chapter, we will explore why considering sustainability trends is crucial for any organization. We will be discussing what micro trends, macro trends, and mega trends are, as well as why they are relevant to be considered. We will also discuss various lessons learned from those who have successfully understood sustainability trends, the drivers behind them, and created and implemented needed strategies.
Bibliographic Citation
Sumudu Atapattu et al., Substantial sustainability innovation trends and drivers, in The Sustainability Handbook, Volume 1 (Mark von Rosing ed., 2025).
