Sustainability has become a buzzword in the business world, with more and more organizations claiming to be eco-friendly and socially responsible. While this is undoubtedly a positive development, the reality is that many organizations still struggle to embrace sustainability as a core value. The main hurdles for organization’s sustainability are numerous and complex, ranging from perceived trade-offs between profitability and environmental responsibility to an absence of incentives for sustainable practices. As organizations strive to reduce their impact on the environment and society, sustainability is becoming increasingly important as a strategic issue and topic for substantial innovation. In this chapter, we'll explore why sustainability should be at the forefront of your organization's priorities, how it can positively affect operating profits, increase productivity and profitability while reducing pollution and conserving natural resources like water and energy. Let's dive into why sustainable practices are crucial for organizations today!
Bibliographic Citation
Sumudu Atapattu et al., Why is sustainability so important?, in The Sustainability Handbook, Volume 1 (Mark von Rosing ed., 2025).
