This Article draws on the idea, recently popularized by Professors Richard Thaler and Cass Sunstein, that individuals are imperfect and can sometimes use a well-meaning "nudge" to help them reach decisions that are in their best interests. The Article applies these concepts to the persistent problem of minority-shareholder oppression in close corporations, and makes soft-paternalistic suggestions to encourage less sophisticated incorporators to protect themselves against squeeze and freeze outs. These include modest changes to states' typically one-page incorporation forms, improvements to do-it-yourself incorporation resources, and additional offerings for online incorporation services. Once implemented, these recommendations will complement existing close-corporation law by helping shareholders help themselves guard against oppression, and thereby obviate the need to determine after the fact whether the parties bargained for such protections and whether the law affords such a remedy
