According to Professor Whitford, most contracts scholars have been ambivalent towards Ian Macneil's messages. Macneil's thesis that contracting takes place not at a single moment but over a period of time has been generally accepted. But Macneil's second theme - that parties involved in long-term relations seek goals in addition to wealth maximization - has gone largely unrecognized. After reviewing the possible reasons for Macneil's limited influence, Professor Whitford concludes that political preference for wealth maximization values is the most likely explanation.
Description
Law, Private Governance and Continuing Relationships
